"While we, as people, are obviously saddened by the senseless loss of life that occurs as a direct result one of these tragic events, as a company, we are in the business of turning a profit. And the opportunity to seize upon what seems to be a growing American phenomenon, should not go unexploited," says Randy Post, Disney's Chief Marketing Officer.
"The NRA is an organization made up of families just like you and me. Our members and their kids love Mickey Mouse almost as much as carrying a fully-loaded AK-47 into a maternity ward. Considering the random nature of these attacks, and the potential to raise awareness for our latest campaign - the Importance of Arming Children in Schools - we see it as a win-win," states NRA Chairman, Madeleine Freeman.
According to the joint press release, after a simple online registration, the nearly 5 million members of the NRA will have the opportunity to try and predict where the next mass-shooting will occur. Only one guess per week, per member, is allowed.
Winners will receive free tickets to Disney premieres, discounts on travel and accommodations, and V.I.P. admission to Disney's newest attraction Mickey Goes Mental - a new ride in which park goers, armed with laser tag guns, try to stop an over-worked/under-paid Mickey from going ballistic and shooting everyone in the park. The controversial exhibit is scheduled to open at Disney World, October, 2014.